Innovation

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We are always seeking to develop the future of pet food.
Helping pet food innovation is what we do. For example, we were the first to create a therapeutic diet high in protein and low in carbohydrates for the nutritional management of cats with diabetes, as well as the first dog food brand to use real meat as its main ingredient. The list goes on, and this is only the beginning. Every day we go push forward, together, to improve the lives of the pets everywhere.
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Countdown to Zero Waste
We are proud to say that our factories do not contribute to garbage dumps. What does this mean exactly? It means that everything our factories discard - from packaging to food waste - goes to a place that specializes in recycling it, turning it into compost or even into energy. This has been our mission since 2010 and we have already reduced our waste by 47% by turning it into compost, but we won’t stop until we reach our zero waste goal for all our factories by year 2020
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